I believe exceptional products are built on deep user understanding. Every design decision should be grounded in real user needs, validated through research and testing, and measured by its impact. Great design isn't just about aesthetics—it's about solving the right problems in ways that delight users and drive business results.

My process is iterative and collaborative: I start by deeply understanding the problem through user research and stakeholder alignment. Then I explore solutions through sketches and low-fidelity prototypes, testing early and often. Once validated, I create high-fidelity designs and detailed specs for development. After launch, I track metrics and continuously optimize based on user behavior and feedback.

Figma is my primary tool for everything from wireframes to high-fidelity prototypes and design systems. I also use FigJam for collaborative workshops, various user research tools for testing and interviews, and analytics platforms to understand user behavior. As a Figma Community Advocate, I stay current with the latest design tools and methodologies.

Absolutely. I've built and maintained design systems that ensure consistency and accelerate product development. I focus on creating reusable components, clear documentation, and governance processes. A good design system isn't just a UI kit—it's a shared language that empowers teams to move faster without sacrificing quality.

I work on a range of projects from early-stage product strategy to mature product optimization. My sweet spot is leading product design for SaaS platforms, mobile apps, and consumer products where user research and thoughtful UX can drive significant impact. I'm equally comfortable working as an embedded team member or leading design initiatives.

I'm based in Southeast Asia (GMT+8), which works well for APAC, European, and North American time zones. I've successfully collaborated with teams globally through flexible scheduling and async communication. I believe sustainable working hours lead to better outcomes, so I'm thoughtful about timezone alignment for real-time collaboration.

I'm open to full-time roles, contract work, and consulting engagements depending on the project. I work well in collaborative environments and appreciate regular communication with stakeholders. I'm comfortable with remote, hybrid, or on-site arrangements and adapt to different team structures and processes.

I'm open to relocating for exciting opportunities that align with my career goals. Having recently become a father, I would need visa sponsorship for my family (wife and infant daughter) and would appreciate relocation support. I'm excited about the possibility of experiencing new cultures and working environments.

I'm constantly learning through the Figma Community, design conferences, industry publications, and mentoring other designers. I experiment with new tools and techniques, follow thought leaders, and most importantly, I learn from every project and user interaction. Sharing knowledge through speaking and mentoring also keeps me sharp and connected to the community.

I'm a dog parent to two rescued pups who keep me active and grounded. I organised bimonthly Figma designer meetups to build community and share knowledge. I'm also passionate about hydroponics—constantly experimenting and iterating on my setup (design thinking applies everywhere!). Recently, I became a father, which has given me a whole new perspective on empathy and problem-solving.

My most recent work is often covered by NDAs and isn't public. Instead of a static portfolio, I prefer to share 1-2 detailed case studies that are directly relevant to your company's challenges.

‍Please get in touch, and I can conduct a video call to walkthough.